Privacy Policy

Tourism, Sports, Culture, Archaeology & Museums Department
Government of Gilgit-Baltistan

Effective Date: 7 October 2026

1. Introduction

The Tourism, Sports, Culture, Archaeology & Museums Department, Government of Gilgit-Baltistan (“Department”, “we”, “our” or “us”) operates the official website visitgilgitbaltistan.gov.pk and its associated digital communication platforms.

This Privacy Policy explains how information may be collected, used, stored and protected when you visit our website or interact with our official digital services and social media communication channels.

By using our website or interacting with our official digital services, you acknowledge the practices described in this Privacy Policy.

2. Information We May Collect

Depending on how you interact with our website and digital services, we may receive or process information such as:

• Name and contact information that you voluntarily provide through forms or correspondence.
• Information submitted through contact, subscription, feedback or other website forms.
• Technical information such as browser type, device information, IP address and general website usage information.
• Information relating to interactions with our official social media pages and communications.
• Information necessary to administer, secure and improve our website and digital services.

We do not seek to collect personal information beyond what is reasonably necessary for the relevant government service, communication or administrative purpose.

3. Use of Information

Information may be used for legitimate departmental purposes, including:

• Responding to enquiries and requests.
• Providing information and public services.
• Communicating official announcements, tourism information, events and departmental activities.
• Managing website functionality and security.
• Improving website content and user experience.
• Managing subscriptions and communications where applicable.
• Monitoring and evaluating public engagement with official communications.
• Complying with applicable laws, regulations and government requirements.

4. Facebook and Meta Services

The Department may use official Facebook and Meta services to communicate with the public and manage its official Facebook Page.

Where applicable, our systems may use Meta technologies and application programming interfaces (APIs) to perform authorized Page-management functions, such as publishing official content and managing Page-related information.

The Department only requests and uses permissions that are reasonably necessary for the intended functionality of such services.

Information processed through Meta services may also be subject to Meta's own privacy policies and terms.

5. Information Sharing

We do not sell personal information.

Information may be disclosed where necessary:

• To authorized government officials or departments for legitimate official purposes.
• To service providers supporting the operation, maintenance or security of our digital services.
• Where required or permitted by applicable law.
• Where necessary to protect the security, rights or integrity of government systems and services.

Any sharing of information is intended to be limited to the relevant legitimate purpose.

6. Data Security

The Department takes reasonable administrative and technical measures to protect information against unauthorized access, alteration, disclosure, misuse or destruction.

However, no internet-based system can be guaranteed to be completely secure.

7. Third-Party Websites and Services

Our website and digital communications may contain links to third-party websites, services or social media platforms.

The Department is not responsible for the privacy practices, content or security of third-party websites or services. Users are encouraged to review the privacy policies of those services before providing personal information.

8. Cookies and Website Technologies

Our website may use cookies or similar technologies where necessary to:

• Provide website functionality.
• Improve website performance.
• Understand website usage.
• Maintain security.

You may be able to control cookies through your browser settings. Disabling certain cookies may affect some website functionality.

9. Data Retention

Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected, for legitimate administrative requirements, or as required by applicable laws, regulations and government record-retention requirements.

10. Children's Privacy

Our website is intended to provide public information and government services. We do not knowingly seek to collect unnecessary personal information from children.

Parents or guardians who believe that a child has provided personal information to us unnecessarily may contact the Department.

11. Changes to This Privacy Policy

The Department may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or government practices.

Any updated version will be published on this page with the applicable effective date.

12. Contact Us

For questions, concerns or requests relating to this Privacy Policy or the handling of information through our digital services, please contact:

Tourism, Sports, Culture, Archaeology & Museums Department
Government of Gilgit-Baltistan

Email: tourismsecretariatgb@gmail.com

Website: visitgilgitbaltistan.gov.pk

13. Official Government Website

This Privacy Policy applies to the official digital services operated by or on behalf of the Tourism, Sports, Culture, Archaeology & Museums Department, Government of Gilgit-Baltistan, including the official website:

https://visitgilgitbaltistan.gov.pk/