Tourism, Sports, Culture, Archaeology & Museums Department



GB Government participated in three-day World Tourism Mart (WTM) London 2022 (New)


WTM London is one of the largest travel shows in the world which introduces global travel buyers to over 5,000 of the biggest destinations and brands in the world. The three-day World Tourism Mart (WTM) London 2022 kicked off on November 7, 2022. GB Government participated in the event and established its pavilion to showcase the rich tourism potential of Gilgit-Baltistan to attract International Tourists towards the region. A large number of visitors attracted at Gilgit Baltistan Pavilion on the first, second, and third day. 

Tour operators from Gilgit Baltistan also participated in the international tourism event of London along with GB Government Delegation aimed at promoting the region's tourism sector. Tour operators of Gilgit Baltistan represented the face of Pakistan in the international tourism event WTM London.


Secretary Tourism Gilgit Baltistan, Mr. Asifullah Khan said that the Government of Gilgit Baltistan with the stake holders is taking steps for the promotion of tourism in the area and encouraging the tour operators of the area for participating in such kind of international activities. He said Gilgit-Baltistan has great potential and offers tremendous opportunities for attracting foreign visitors due to its geographic location and mountain beauty and also organizing activities in the areas of adventure tourism, water and cultural sports and car rallies etc. 

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